1. Decide Whether the Topic Has Enough Value

The first step is to decide whether the topic has enough value to warrant the effort. You can do this by looking at the following factors:

• Monthly search volume: How many people are searching for this topic each month?
• Potential traffic: How much traffic could you generate from this topic?
• Potential traffic gain: How much more traffic could you generate from this topic compared to your current traffic?
• Potential traffic($): How much money could you make from this topic?

If the topic has enough value, you can move on to the next step.

2. Determine How Closely the Topic Is Related to the Main Subject of the Article

The next step is to determine how closely the topic is related to the main subject of the article. If the topic is closely related, you can simply update the existing page. However, if the topic is not closely related, you will need to create a new page.

3. Determine How Much Content Is Required

The amount of content required will depend on the following factors:

• Personalized difficulty: How difficult is it to rank for this topic?
• Competitive advantage: How much competition is there for this topic?
• Topic authority: How much authority does your website have on this topic?

If the topic is easy to rank for and there is little competition, you may only need to update the existing page. However, if the topic is difficult to rank for and there is a lot of competition, you will need to create a new page.

4. Use Keyword Difficulty in Keyword Discovery to determine true competitiveness of any keyword.

Personalized difficulty is a measure of how difficult it is to rank for a specific keyword or phrase. Competitive advantage is a measure of how much better your website is than your competitors.

You can use personalized difficulty and competitive advantage to determine how much content is required. For example, if the topic has a low personalized difficulty and a high competitive advantage, you may only need to update the existing page. However, if the topic has a high personalized difficulty and a low competitive advantage, you will need to create a new page.

5. Write New Content

If you need to create new content, there are a few things you can do to make it effective:

• Choose the right keywords: Make sure to choose keywords that are relevant to your topic and that people are searching for.
• Write in-depth content: Write content that is well-researched and informative.
• Use images and videos: Images and videos can help to break up your text and make your content more engaging.
• Promote your content: Share your content on social media, submit it to directories, and build backlinks to your content.

6. Update Existing Content

If you need to update existing content, there are a few things you can do to make it effective:

Add new information

Make sure to add new information to your content that is relevant to your topic and that people are interested in.  Use the KeywordSpy new feature which will help analyze the competition and your content and determine what helpful, new content is missing and draft your copy that you can review and insert into your article.

Update your keywords

Make sure to update your keywords to reflect the latest search trends and what Google actually wants to see.  If you used other tools like Surfer or similar, you simply were using keywords from an outdated NLP and essentially a guess that Google values those words.  Use KeywordSpy Entities scoring which includes depth and spread keywords where you have thin use or no use at all and insert them into the content.

Improve your writing 

Make sure to improve your writing by proofreading your content and making sure it is free of errors.  Use our AI Detection Tool to ensure it is less predictable than the top 20 competitor average as well as to improve your Worst Predictability Length and Avg Predictability Percentages.

Promote your content

Share your content on social media, submit it to directories, and build backlinks to your content.

By following these steps, you can optimize your content for hundreds of different terms and attract more visitors to your website.